South Philly cookie truck to join Main Campus next month

According to Uwishunu, Cookie Confidential has plans to renovate Sugar Rush and join Main Campus’ fleet of lunch trucks by mid-March.

To add to the already vast array of food trucks on Main Campus, South Philly cookie shop Cookie Confidential has announced plans to open a corresponding cookie truck next month.

Currently located at 517 S. Fifth St., Cookie Confidential offers an array of eclectic baked goods, including bacon chocolate chip and Sriracha mango cookies. Its goods are also available for sale at several Capogiro locations throughout the city.

Despite the company’s success and acclaim in the city, Insomnia Cookies, located at 12th and Montgomery streets, is generally considered a go-to cookie truck on Main Campus to alleviate all sweet-tooth cravings.

Dan Varner, an employee at Insomnia, said the cookie truck isn’t too worried about competition.

“We’ve all looked at their selection, and they have quite a few really odd things,” Varner said. “I think [Cookie Confidential’s success] is going to be hit or miss.”

Though Insomnia recently upped its price per cookie from $1 to $1.25, Varner said the economics of competition aren’t worrisome, either.

He said if the cookies are similar in size, there might be an issue, but because Cookie Confidential offers cookies made with dehydrated meats, its prices might be higher than Insomnia’s.

Cookie Confidential was unavailable for comment.

“We’ve had competition move in here in the past, but they’re all gone,” Varner said.

According to Visit Philly’s regularly updated blog of events in the city, Uwishunu, Cookie Confidential’s baker Melissa Torre will offer a rotating array of cookies, including the company’s raspberry balsalmic, maple bacon oatmeal and cheesesteak, in addition to cake pops, coffee and other refreshments.

Uwishunu reported that Cookie Confidential will occupy the currently defunct Sugar Rush truck on 12th and Norris streets.

“At first I won’t be doing deliveries,” Torres told Uwishunu. “But hopefully [I’ll] be able to add it down the road with online ordering maybe by fall.”

Alexis Sachdev can be reached at asachdev@temple.edu.

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