ESPN’s X-Games are coming to Philadelphia this summer. Some Temple University students were given the chance to show their advertising talent by proposing campaign ideas to the Greater Philadelphia Marketing and Tourism Company.
The students chosen for this opportunity were a part of James Marra’s Advertising Copy class. Students from the Creative Service Workshop also helped to organize and promote the X-games advertising campaign competition.
The competition ended in a tie with Totally Tougue-Twisted Inc.’s campaign, titled “Can your parents handle an extreme 24hrs?” and Unlimited’s “X-Pect to Love it!” being decided as the most effective.
The Advertising Copy class was split into five teams of four people, with each team having a mock agency name. The assignment was to create an ad campaign that would promote Philadelphia and the attractions that are in and around the city, while at the same time promoting the X-games.
The students were required to generate a print ad, a radio spot and a television commercial. These ads were to be designed to have a constant message that stressed the idea of, don’t just come to Philadelphia for the X-games, but also to enjoy all of the sights and sounds that Philadelphia has to offer.
The five teams proposed their ideas to the Greater Philadelphia Tourism and Marketing Corporation on April 30. Each team came up with advertising campaigns and tried extremely hard to persuade the GPTMC members that were present to choose their campaign, but only one team could win.
Each team proposed their campaign ideas, explained how they came up with them and why they thought their ad campaign would work best.