Philly Pretzel Factory supports NBCA with campaign

National Breast Cancer Awareness Month gains recognition and local Philly Pretzel Factory stores with its signature ribbon-shaped pretzel.

National Breast Cancer Awareness Month celebrates its 25th year anniversary of awareness, education and empowerment. In support of National Breast Cancer Awareness Month, the Philly Pretzel Factory has teamed up with the Philadelphia Affiliate for Susan G. Komen for the Cure in its “Twisting 4 A Cure” campaign. Fifty percent of the business’ October proceeds from the sale of its $1 ribbon-shaped pretzels will be donated.

“Essentially, the initiative behind it is that we are creating a pretzel for the awareness,” said Joe Iglesias, owner of Philly Pretzel Factory at 3220 Broad St.

Philly Pretzel Factory, founded in 1998 by college friends Dan Dixio and Len Lehman, shows how local entities can make a big impact by contributing to a national cause.

“Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee’s and staff’s hearts,” DiZio said.

Last year, more than $20,000 was raised in the campaign. Philly Pretzel Factory set a goal to donate at least $40,000 this year to the Susan G. Komen Foundation. Specifically, 25 percent of the proceeds will be set aside to go to research. The remainder will fund early detection measures, mammograms and education.

“It’s not just about selling pretzels,” said Elaine Grobman, Executive Director of the Philadelphia Affiliate of Susan G. Komen. “Its awareness to get a mammogram and it’s also a message to survivors that they are never forgotten and we are always working to ensure that they have a healthy life.”

Those who donate will receive a pink paper ribbon to sign and add to its “Wall of Fame.”

Kierra Bussey can be reached at kierrajb@temple.edu.

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